Overview
Our aim was to create an intuitive platform that empowers users to generate high-quality images using advanced AI technology. As the lead UX designer on this project, I collaborated with engineering teams and key stakeholders to develop the service's functionality and user experience. My responsibilities included cross-team coordination, conducting user research and testing, and incorporating user feedback to enhance our product.
Challenges
Developing a user-friendly demo interface which teaches the user programmatic methods of image generation.
Ensuring seamless integration of the image generation process into users' exisiting workflows.
Designing a scalable and flexible design system to accommodate the future of generative AI.
Balancing aesthetics with functionality to create an engaging user experience for developers.
Smart defaults
An intuitive interface caters to both novice and experienced users, with no fuss defaults and advanced parameter settings.
Seamless integration
Streamlined from testing to deployment: Ready-to-use code snippets and in-app API parameter viewing.
Use case
First time users are met with an real-world example generation, helping them get started in seconds.

Delightful features
Once an image has been generated, the user is presented with the option to animate. This highlights feature capabilities without leaving the current workflow.
Approach
User Research: We began by conducting extensive user research to understand the needs, preferences, and pain points of our target audience. Through interviews, surveys, and usability testing, we gained valuable insights into how users interact with similar tools, their expectations, and the challenges they face.
Collaborative Design Process: I led a collaborative design process involving cross-functional teams to brainstorm ideas, define requirements, and sketch out potential solutions. By involving engineers, product managers, and other stakeholders from the outset, we ensured alignment and a shared vision for the project.
Design System Development: By tapping into existing visual patterns in AI and creating natural human-AI interactions, we developed a cohesive and consistent design language. This system provided a framework for building and maintaining a unified user interface across the service, promoting efficiency and scalability.
Iterative Prototyping and Testing: We iteratively prototyped and tested various design concepts with real users to gather feedback and validate our assumptions. This iterative approach allowed us to identify usability issues early on and make informed design decisions based on user insights.
Seamless Integration: One of our key priorities was to seamlessly integrate the image generation process into users' existing workflows. We designed intuitive workflows to help users convert demo testing into API calls, minimizing friction and maximizing productivity.
Results
Production-Grade Solutions: Through close collaboration and iterative refinement, we delivered image solutions that met the needs of our users. Our service provided users with powerful image generation capabilities while maintaining a user-friendly interface.
Positive User Feedback: User feedback has been overwhelmingly positive, with users praising the ability to test the quality of images generated before integrating the technology into their workflows. By incorporating user feedback into our design process, we were able to create a product that users love.
Scalable Design System: The design system we developed has proven to be scalable and flexible, allowing us to adapt to evolving user needs and incorporate new features seamlessly. This scalability ensures that our product remains relevant and competitive in the rapidly changing AI landscape. We have since been able to give our users a text generation solution with agility, using the same core design system.
Conclusion
Leading the design efforts for an image generation service was a challenging yet rewarding experience. By closely collaborating with engineering teams and stakeholders, conducting user research testing, and integrating user feedback, we were able to deliver a user-friendly and functional product that has been well-received by our users. Moving forward, we will continue to iterate and innovate, ensuring that our product remains at the forefront of generative AI technology.